What is Pandora?

‘Unforgettable Moments’

“PANDORA is a universe of fine jewelry and watches that can be mixed and matched to create a variety of looks. Explore our range, create combinations that reflect your personality and express the genuine you.” (credit to: Pandora.net)

Pandora Jewelry was founded in Copenhagen, Denmark in 1982 by Per and Winnie Enevoldsen (husband and wife).

In 1989, Pandora started manufacturing in Thailand and still do — now with more factories.

Their charm bracelet concept first appeared in Denmark, in 2000.

Today, Pandora is found in most markets worldwide, and is still headquartered in Copenhagen, Denmark.

For more milestones visit Pandora’s list.

Each piece of Pandora is handmade, so variations do occur: color, size, etc. If you are looking for a particular item best to purchase in store and look at all of them.

Official Pandora Jewelry websites:

www.Pandora.net – Catalog of Products

www.Pandoragroup.com – Company/investor information

All Pandora item’s have hallmarks:

  • Sterling Silver: 925 or S925 – S (for silver) per new international laws
  • 14K Gold: 585
  • ALE for the founder’s, Per Enevoldsen, father Algot Enevoldsen
  • Pandora (on Murano glass and wood beads)
  • Material Information can be found here
  • Brand Protection Information here

Keep in mind seeing these does not mean it is genuine Pandora. See Determining if it is Fake.

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